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Silly of you to say that, really. Apple, or any other company for that matter, can't just make something as huge and innovative as eg the iPhone every year. Things will slow down now.

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Really? Then why do people line up like good little cult members every time Apple release a piece of hardware. I've never really understood the narcissistic behaviour of always wanting to have the latest and greatest. It all means nothing, to be honest. Really, it doesn't. I posted it because I'm tired of these companies spinning up huge marketing campaigns and nothing is really new. It's old.

Just because they make gigantic marketing campaigns about the new product doesn't mean it is as amazing as they claim. I love Apple and their products, but they sure do brag a lot and try to seem more special than they really are.

It's not something that can be helped, really. It sells and therefor it'll keep happening.

Try comparing an original iPhone, and an an iPhone 5s, or an original iPad and an iPad Air. The difference is monumental. If instead of releasing incremental updates, there had simply been no intermediate steps, everyone would be blown away by the revolutionary new products.

You are simply complaining that change is incremental and that large changes take time. I'm sorry that spoils your enjoyment.

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