Cool project, staying in business is definitely the hard part!

But the landing page is a dash confusing. I thought the avatar'd people were the stories and was confused why so many of them are working at Basecamp. Are these just stories of Basecamp which has been around for a while?

Then I noticed the super nondescript list of stories.

I think those two would work better reversed. More focus on the stories, less on the people creating The Distance! Right now it looks more like a vehicle for self-promotion of people making this.