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Yes, even facebook (along with most of the rest of the tech industry) thinks techcrunch is such a joke that they don't mind pulling pranks on them.

Notice that there are bigger/better tech blogs/publications out there but facebook choose only to prank them - that's how low they think of techcrunch. And they should.

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i would think it's exactly the opposite -- being individually signaled out and pranked by facebook is more a sign of TechCrunch's importance...

or a light-hearted way to ask them to stop posting information without first fact-checking.

That's how I read it. With a bit of a bite to it.

If they thought TC was a joke, they'd ignore them, not spend time and effort, planning and executing a prank.

Not unless they think that TC is a bad joke that does harm to FaceBook in some way (by, for example, posting unverified stories about FaceBook before taking the time to fact-check with FB).

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