If a new facebook feature is reason enough to throw all reason and caution overboard then how can we ever trust anything TechCrunch writes to begin with.
Surely the world does not lose anything critical if you verify if what you see is not an anomaly but an actual released feature ?
No press release ? No statement on a blog somewhere ? No verification from FB ?
Run the presses, we've got a scoop!
It really does sound ridiculous, 24 minutes for 'something like this' makes it sound as though the appearance of a new feature in facebook is of earth shattering importance.
By falling for this prank you may have shot yourselves worse in the foot than you realize.
First you lost a bunch of respect about the Twitter documents, now you prove that you do not care about the accuracy of your stories as long as you get them out first.
TechCrunch depends on readers believing that what TechCrunch writes is true, and verifiably so.
I'll bet you the next feature that facebook launches will be thoroughly researched by you before you hit 'submit'.
Or did you not put some procedures in place after this fairly good example of a social engineering hack ?