I understand. I mean only that we all (me included) choose what we choose for reasons unrelated to the actual thing. For instance, the major browsers are buggy and annoying in largely non-overlapping ways. This makes it difficult to compare them - any checklist will be apples and oranges because features and bugs are orthogonal between them, to some degree.

So we find ourselves offended by something in one of them, and fasten on another because its not deficient the same way. Without any thorough analysis.

Works the same way with cars, and politics.