> but I love the copy and spammed it all over the twitterverse

Whoa. So for a while I wondered why the authors would be such shitty thick dicks but now I know why. In the "Attention Economy" (ugh) this is apparently what you need to be doing in order to be viral. So "viral" was actually a spot-on phrasing from the very beginning, anticipating that ultimately only rather sickening style will become indeed "viral".

Now it's satire. A few years from now this kind of copy will go mainstream and kids will grow up to it. I'm scared shirtless about my old age now :D