Diet and exercise should be tailored to what actually works (as should everything else; feedback loops are awesome). You don't find out what works uniquely for you by having some expert guess based on what your DNA makes very slightly more likely, you find out by trying and seeing if and how your results differ from what's typical or what you expected.
And yet, BMI is highly heritable (http://scholar.google.com/scholar?q=weight+OR+BMI+heritabili...) so the 'mostly' is a pretty key qualifier.
If pigs or cows can vary as to how much weight they put on for the same input of food, surely humans can too?
I have seen people try high fat ultra low carb diets and fail badly despite following all best practices. I have also seen the exact same diet completely turn lives around restore hope to people.
There is a lot we do not know about nutrition yet. Why some people respond to certain diets and not others is one of those large unknowns.
i'm doing keto right now and steadily losing weight.
I had a friend who, after 3 weeks, never got over the keto flu. He didn't lose any weight, was constantly sick and ill, and just had no luck on Keto at all. It was his second time trying it, he had the same experience on his previous try as well.
His Macros were spot on, and he was doing everything right, he just felt awful.
I've read anecdotal reports of other people having similar problems, though since they aren't first hand I cannot personally speak as to the accuracy of their experiences.