Your meta point, though, that people should be concerned about this type of tracking is well founded - but, honestly, I'm probably a lot more concerned about how easy it is for my cellular provider to track where I am at any given instance with my Smart Phone - (or any cell phone for that matter) - as I don't recall ever "enrolling" to provide them with my tracking information.
That graphic, it could be argued, is based on an entirely new data set.
So while individual data sets may been used at some point behind the scenes, it's not like those data sets are the ones being disposed.
I cant help but wonder how much it would cost to get the sleep records of a competitor of mine - or if it's not for sale, how much the data would be worth on the black market if their servers got hacked.
I have doubts this information is being kept as securely as it should be, that's where my concern lies.
Distributing is a different concern. But people pay jawbone to actually collect and store it, so they can view it later.
So what? Time and time again things that would make you a bad person are silently accepted as normal or even expected of a business.