That graphic, it could be argued, is based on an entirely new data set.
So while individual data sets may been used at some point behind the scenes, it's not like those data sets are the ones being disposed.
I cant help but wonder how much it would cost to get the sleep records of a competitor of mine - or if it's not for sale, how much the data would be worth on the black market if their servers got hacked.
I have doubts this information is being kept as securely as it should be, that's where my concern lies.
So what? Time and time again things that would make you a bad person are silently accepted as normal or even expected of a business.
Distributing is a different concern. But people pay jawbone to actually collect and store it, so they can view it later.