Interesting, it's an Austrian company (http://about.hitbox.tv/imprint/). Keep up the good work!
Edit: changed the "Google bought" to "rumor that Google wants to buy", thanks ender7. Edit2: added Amazon.com deal sentence
[1] http://arstechnica.com/gaming/2014/08/amazon-not-google-repo...
[1] http://online.wsj.com/articles/amazon-to-buy-video-site-twit...
Hitbox and other twitch like platforms already existed but are enjoying people mass moving from twitch.
:.:.:
>What happened?
Twitch introduced a new service to flag copyrighted music, and. The problem is a lot of games have copyrighted music inside of them, so a lot of music was cut out of footage simply because you couldn't stream the music, just the games footage.
Valve actually had most the sound removed from their "The International" DotA2 tournament. Because in-game music was owned by Valve. As an example. Even twitch's own podcasts were flaged and muted due to this.
Twitch started enforcing a 30second + stream delay, which angered both Users and Streamers. Since it removed the instant feedback/conversation from the stream.
Twitch also deleted terabytes of recorded video on a policy change.
You can get the long version from the AMA Twitch.tv's CEO did during the middle of this shit storm http://www.reddit.com/r/IAmA/comments/2cwfu2/i_am_twitch_ceo...
Their practice was Draconian, even if the streamer owned the copy right, they still have to appeal to have their content posted. Even twitch took down their own videos explain how this system works, due to copyrighted music.
This has been going on for >2 weeks without much change.
Another disclaimer: I stream on Twitch occasionally and post much of my streamed content to Youtube.
Specifically, Hitbox has laxer policies regarding non-gaming content [which is relevant in this case], better streaming quality, and lower stream delay.