"How dare the author pique my interest with his verbal chicanery! A pox on thee!"
Article text: "$10 million that he has personally invested in the Big History Project" -> "Bill Gates personally invests $10 million in Big History Project"
Article text: "Barr allowed the Big History Project to replace World History, which is known as Global Studies in New York, as a required course." -> "Big History replaces World History in Brooklyn high school"
Edit: to further expand, there have also been articles I click through to with "linkbait" titles, that ended up being poorly written or not what I thought they were going to be about. I close them after a couple of paragraphs (and don't feel cheated or tricked). Were I on another community I might be more wary of links to crap but since HN tends to skew more towards quality stuff I'd rather let the "linkbait" if enough of the community thought it was good enough to get it to the front page. I get suitably more discriminating when browsing the New section.