Adapting Ur-Beowulf to Ar-Curunir and Grendle to Google:

"So the Shieldings' hero, hard-pressed and enraged, took a firm hold of the hilt and swung the blade in an arc, a resolute blow that bit deep into her neck-bone and severed it entirely, toppling the doomed house of her flesh; she fell to the floor. The sword dripped blood, the swordsman was elated. (1563-1569)"

Sometimes the better product makes less profit. It's hard for someone with Capitalistic incentives to respond with a better product if delaying/discouraging/regulating-out-of-existence is cheaper.