A large population of diners in this country do this when trying to find new eating establishments:

1. Searches google for a restaurant name 2. Checks the number of stars Yelp gives it in the Google result

or

1. Searches "dinner" on yelp 2. Clicks on the highest rated Yelp pages

For a popular restaurant with a fan following the Botto pizza strategy might work. Generally speaking, ignoring your customer's needs and wants is a fast path to complacency. And hopefully you're all aware that:

COMPLACENCY WILL BE THE ARCHITECTURE OF YOUR DOWNFALL.

Internalize that statement. While Botto's is cool today, adaptation is the key to long term success.

Inevitably after serving each of their loyal customers many times over, the customers will have a bad meal here or there. With an attitude of "The customer is not always right", disagreements will leave customers disenchanted one by one, and slowly these loyal customers will become less loyal. Or another good Italian pizza place will open up. Or the italian food wants of the neighborhood will change. Or Yelp's powerhold on connecting diners to restaurants will grow stronger.