Hacker News Reader

Option 1: pay attention to what popular and busy restaurant owner is doing to promote his business.

Option 2: take advice from random HN commenter.

How to choose, how to choose...

Option 1: Listen to the words of 1 successful business Option 2: Listen to the words of many successful businesses

Yeah, I guess you're right that thinking is too hard and we should simply listen to a population with a sample size of 1.