I also find it suspicious that this article emphasizes how much buy-in LTE Direct has from gigantic corporations, without making much of a case for why actual endusers would like it. A good clue is that there's no equivalent for Wifi MAC randomization (which iOS 8 does by default) in LTE Direct: spoofing your IMEI is a federal crime. There's no way to avoid being tracked by LTE Direct femtocells, short of shutting off your phone and sticking it in a metal box.