Well, systembolaget.se and alko.fi do… Fantastic choice, exceptional service, and crazy expensive because the excise taxes are paying for the perfectly fine and very expensive education of Nordic children. Also, not available in the US. (Sorry, just left the country to start a new job in London, still under the shock of having cheap, good, strong alcohol in supermarkets.)

More seriously, I think the sweater thing was a tease at a competitor (who's presentation include an awkward “Say you want to buy a nice sweater… — But I don't! — Let’s say you do!”). Then that-guy-who-makes-all-the-cool-product-videos got creative with URLs.

We started working on all the sites but ran out of time...my favorite is http://deluxesweaters.biz