Can't believe they designed a logo especially for this worm (and gave a fancy name). There's apparently a marketing campaign in vulnerability discoveries too.
Security has become a marketing and media circus now which in turn desensitizes people to real concerns and rational thought.
For example, my manager even heard about "shell shock" and prompted me to do something about it. Although, it was over a week after the outbreak, and we'd already established we weren't vulnerable (applied the patch anyway) - but even so!
Attribution and PR aside, branding these helps educate the public and give them something tangible to call it/discuss.
[1] The games were great, if unrelated to the story. The film is ridiculous and uses the books merely as backdrop.
[2] Pedantic I know, but the books had pictures on the covers that showed exactly what a sandworm should look like – e.g. visible crystal teeth of a size that could be made into a dagger (a crysknife) and a hot furnace behind – not three weird flaps around a dark mouth.
I think that soon there will be multiple names for each new vulerability with multiple logo-ed/brand-ed info pages. And then this trend will start to die out.
But for now, you should be worried about the latest Vulnerability[tm].