Agreed, from the home page I imagined I would have to do measurements by myself and input them into the app, which sounds like a pain. This sounds a lot more appealing, especially the accuracy claim:

> We sell men’s custom shirts by measuring you with your phone’s camera. We’re scientifically proven to be 20% more accurate than a professional tailor, and our shirts start at $69, half the price you would typically pay for a custom shirt of our quality.

We'll have to work on our website then! Probably losing sales due to a poor explanation of our product.