my thoughts exactly. My UX:

first thought - looks nice, ok so, I clicked on "I can help", which is just signup, ok well I want to know what I'm signing up for, do I earn money helping others, is it a time donation thing? so then I clicked on "about" which tells me nothing, then I just went away.

I think the idea is interesting and with some more details I would have probably signed up. Also the "You believe in best practices." was kind of odd to me. I dunno if anyone else thinks this way though, but I don't believe in best practices, I do believe you should know the best practices for your field and understand them, so you know when to apply them and when not to.