To me it makes total sense. Intel's Atom has facilities to do hardware accelerated H.264 video decoding[0]. They're both low power chips (ARM and Atom) so can both be passively cooled, ARM is just more focused on minimalism, whereas the Intel Atom is a little bit more feature rich (which is great if you happen to be utilising one of those features, as in this case).

[0] PDF(!): http://www.intel.com/content/dam/www/public/us/en/documents/...