It's not even that confusing. This is just alarmism for pageviews. Of all the large tech companies right now, Apple has made the most moves to protect user privacy. Disabled 3rd party cookies by default in Safari, randomized WiFi queries, full device ios encryption, opt-in only crash reporting, restricted MAC and UDID access, zero information shared with ApplePay, etc. And yet we're supposed to get out the pitchforks over an autocomplete feature that's disableable with two checkboxes in the UI? Give me a break.