To be fair to TechCrunch, embargoes are a dumb idea. If you don't want people to know about something until a certain date, don't tell them until that date.
That's true, but basically irrelevant because "real journalists" (by that definition) are only slightly more common than unicorns.
And it's irrelevant even wrt real journalists because the significant value that they actually add is their "scoop". If readers don't care, if they're satisfied with the reprinted press-release, ....
Anyway, TC is not journalism, it's a blog.