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It was a nice post but the following is just a bit hard to reconcile in my head:

> "Start something new; change the world"

vs

> "a friend who’s founded an awesome startup (JogsForDogs)"

and

"There has to be a better way to measure customer service ROI. We think we've found it."

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There are varying degrees of changing the world, and not all have to have the aspirations of something like "organize the world's information and make it universally accessible and useful." If you're creating value by helping someone do their job better, or faster, or with less waste, etc, then you're still changing the world just in a relatively smaller way. Perhaps a better way to state it would be "making a change on the world". The startups that are upending entire industries (Uber, SpaceX etc) get the most attention, but there are significantly more focused on missions that may directly affect a lot less people, but still improve their lives in a meaningful way.

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