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I'm not endorsing AdNauseam, but the idea is that the information the ad companies track will be useless since the target person will appear to have clicked on every ad regardless of true interest in the product. For instance it will make it appear that a single, heterosexual male is interested beauty products or diapers.

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Yes and that will screw up the advertiser's stats, but in terms of tracking you actually give more third parties access to your data.

All they need to track you is either access to your device (by serving you code, or saving data in it, like cookies), or ip address + http headers and timestamp (which they would definitely get if the HTTP request goes through by clicking on the ad).

"this user clicks on absolutely everything we put in front of them" seems really easy to filter out...

It would almost certainly be filtered out as an outlier in any sensible algorithm. With all the bots that routinely scan web pages for all kinds of reasons I am sure that filtering out the "clicked on every ad" behavior is probably particularly well handled at this point.

Yeah, you're probably right. AdNauseam would do better to click on only a percent randomly.

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