There's also greater danger and incentive for attackers now that more websites are run by primarily non-technical people, as they are less likely to patch immediately.
1. Widely deployed software.
2. Internet facing on purpose.
3. Trivial to fingerprint.
4. Fairly robust exploit (doesn't crash the target or require version specific offsets, magic numbers, etc.)
And yes, when similar bug happens that meet these characteristics, mass scale exploitation will follow quickly after for various purpose (spamming, google ranking scam, DDOS, etc.)
The exploit is very simple, and doesn't require any interaction with the remote site. Explaining why they started on it very fast.
On other more complex exploits, we generally see days (if not weeks), before the attacks start.