If you haven't noticed the recent flurry of Uber articles... Let me try to explain whats going on here.
These days you go to boomberg, nytimes, any blog I know of and say "we'll pay you X amount of dollars to write an article about Uber changing something." The "news" outfit gets to write whatever they want but the underlying message of "uber changing something" has to be there to get paid. The splitting hairs part is how people think they retain credibility as a "news" outfit because they use their own words. I think a lot of people would say otherwise if they saw the whole process from beginning to end.
If that all sounds like unfettered mass manipulation, thats because it is. You can be in the news all year round if you have the money to burn out fishing. Pick an source, they all have their price these days.