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It's funny that Microsoft is advertising the Surface as a sort of iPad++, while at the same time making full Office free for the iPad, but not for the Surface. (I know, Surface Pro is a full Windows PC and the iPad isn't, and Windows Office has more features than iPad Office... Just saying the marketing is kinda inconsistent with the sales approach.)

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Pretty much every ad aired this year for the Surface Pro 3 compares it directly to a MacBook Air, not to an iPad. (Literally--the MacBook is on camera alongside the Surface Pro in many of these ads.)

To the extent that you perceive the Surface advertised as iPad++, you're probably thinking more of the original Surface ads one to two years ago (which focused on the regular Surface, which did in fact ship with a free copy of Office).

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