That's far too easy to game, though, and even works on Wikipedia. Just the other day, I searched for a particular boutique marketing firm, and found they had a Wikipedia entry, complete with 20-30 references.

All of which were basically from the same small, inexpensive PR campaign.

Wikipedia runs a serious risk of becoming a commercial echo chamber (if it hasn't already).

What're you guys doing at Newslines to prevent it from turning into a vehicle for self-promotion?