the newest report has Netflix at 9.48 percent of upstream and 34.89 percent of downstream [...] The average Internet subscribing household in North America uploaded 7.6GB of data per month in Sandvine's report in the first half of this year, increasing to 8.5GB in the latest report, a boost of 11.8 percent. The average household's monthly downloads increased from 43.8GB to 48.9GB, a boost of 11.6 percent.
So the average "Internet subscribing household in North America" downloads 48.9GB * 34.89% = 17.1 GB from Netflix, and uploads 8.5GB * 9.48% = 0.8 GB. If the upstream is all 40 byte ACKs, that's one ACK per 850 bytes downloaded, which is a bit more ACKing than I expected, but not completely unreasonable.