Danielle Morrill strikes me as someone running a company only because she's not employable; her ego is too big for her to ever "work for someone" and not "be her own boss". The question she asks in this post is fatuous; does it really matter how much money, in an absolute sense, a company burns per month? She cites revenue growth in the piece, and that's important, but ultimately the fact that she's burning "too much" is related closely to the fact that her start-up has an unclear purpose, is chasing a small market, and doesn't provide much more value than free alternatives (eg. Crunchbase). In this context -- what if she was "burning" $0 per month? In the end, would it matter?