Yes! General tagging of videos with all possible tags is great for media discovery, but we've built our system with data analysis in mind. We want to be useful for those who want to analyze photo and video datasets when they already know what their query is.
We've found that most of the value is in the latter. For example, our system helps answer:
1) on a publisher video server, which videos were about automotive?
Can we package those ads off to car brands?
2) how many people took photos of my brand's product on instagram
after our marketing campaign?
3) what were pedestrian traffic patterns like outside
our store based on the CCTV system?