Say I pick up an uber, and everything goes exactly as planned. No weird side streets, no funky smell in the car, and an amicable driver. Not the best uber experience - I've had uber drivers free water bottles and nightlife recommendations at the ready in the past - but we got exactly where we wanted to go.
The service was satisfactory, but not above average. What do I rate this driver?
The answer to this question varies depending on who you are. The problem is that there is no standard for riders to objectively rate uber drivers. It's the equivalent of the easy-A teacher in high school versus the strict grading-on-a-curve teacher.
People have their own biases and experiences that affect the scale they rate on. The differences in my own personal grading syllabus versus another persons can get people on uber fired for the exact same ride experience.
score[i,j] = a[i]z[j]+b[i] + noise
Then they store the z[j] for each driver.So if I consistently rate drivers between 2 and 4, while you consistently rate drivers between 4 and 5, then a[me] = 3, b[me] = 2 while for you a[you]=4 and b[you]=5. If you rate a driver as 4 (i.e. z[j] = 0), then Uber will tell me the driver is rated a[me]0 + b[me] = 2.
Uber can then rate their drivers internally based on z[driver], not the individual ratings.
It is of course possible that Uber is completely statistically incompetent, but I doubt that.
[1] Uber is willing to pay Lyft for the privilege of having their recruiter sit in the car with the driver.
1. Many people, like the writer, only give our 5 stars. (Simple: their votes don't really count much.)
2. People have different scales. (These can easily be rescaled.)
I'd much rather give my feedback/rating in private once I'm out of the cab, and for the driver to do the same with me. I really don't need/want to know how they rated me. The "I gave you 5 stars, now you rate me" conversation is always awkward.
There is no criteria for a five-star rating. Did he get me where I needed to go at the expected price? Pretty much - that seems at best to rate average.
I don't even know what a five-star rating would be.
I gave him one because I really didn't feel the need to spend the time figuring out exactly what I should give him.
However, the problem I have, in retrospect, is this:
DON'T FRICKIN' ASK FOR A FIVE-STAR RATING WITHOUT A GOOD REASON.
In terms of stars, drivers get dropped if they are below around 4.5 on average, so 5 stars basically means "keep this driver" and anything less means "fire this driver".
Occasionally I'll have a driver demand a 5-star rating, which of course earns them an automatic 1.
No one's stopped me from leaving the car, and the rides were all okay so I'm not complaining about any drivers. But the implication I got was of reciprocal 5 stars.