Some materials about a short-lived Hindenburg airship (http://www.retronaut.com/2011/04/inside-the-hindenburg-in-co...) mention its travel time between Europe and North America to be 40+ hours. I wonder, if they were available today, would there be a demand for this type of travel? For me the choice between a seat in 8 hour flight or a comfortable cabin in 40 hour is often not in favour of speed.