2. You launch over the ocean (or other sparsely populated areas) for safety purposes. All rockets so far have dropped stages or engines on the way.
3. To get to orbit, you have to do mostly horizontal acceleration (8 km/s or so). That's why the rocket points eastwards soon after launching, and staging happens already far from the launch site and why the first stage has a lot of horizontal velocity towards east. You don't want to fly a dog-leg as that wastes energy.