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> In an email to around 5,000 staff across the UK, Apple senior vice president of operations Jeff Williams said both himself and the chief executive were "deeply offended by the suggestion that Apple would break a promise to the workers in our supply chain or mislead our customers in any way".

Well, that makes 7% being lied to. Did I understand this correctly?

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Clearly Tim Cook and senior management are in a bind.

They keep telling people they're geniuses ('only Apple could do this') and industry leaders in environmental practices.

The BBC film has shown this to be false so either Tim Cook is a pathological liar or he doesn't have a clue what goes on in the supply chain. Meaning he's not the genius the fawning press like to make him out to be.

The best quote in the film is when an Indonesian supplier is asked what he thinks of Apple's envieonmental policy. His response: "Apple bullshit. Bullshit Apple.". The subtitles make this an instant internet meme.

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