I thought the author actually had a pretty skeptical take on things. The ending quote is pretty hilarious:

"It's a press release, Mary. The iodine algorithm saved your husband from the brink of ruin. His newfound sense of consumer empowerment was so invigorating to his spirit that he no longer needed any Mucinex at all."

Well, we are trying to counter all the pharma ads!

But really, we hear from users all the time that they get confused in the cold and flu section of the pharmacy. We hope to help address this problem.