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What a great resource, bookmarked!

Of course much of this has been written about in various blog posts, but having it all compiled in a single resource is very handy, especially when being in the startup phase of a SaaS business selling booking software (https://zapla.co). I'll definitely be implementing a lot of this advice!

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Thanks! We get many questions around this topic, and it made sense to us that you track your metrics against a funnel (AARRR usually) you can map your emails to that as well.

Seconded. This is my 5th bookmark of the year. Wonderful resource.

Thanks veb! We're still adding to the guide so it'll be even more useful soon.

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