Actually it's being hyped that's weird. There are literally dozens of very interesting languages being created and developed right now and I bet you don't know of any of them. The only - and they are very few in comparison - languages which are being hyped since very early in their life cycle are the ones backed by corporations. Both Rust and Go are such languages and that's basically it.

"Normal" languages live on a different time scale: it takes many years to gather enough users to even have a chance of generating a bit of hype. For most languages that moment never comes: they are good, solid languages with decades of development behind them and completely obscure and unknown. Others become well-known in certain areas while still being unfamiliar for the "general public".

Take a look at Haxe, Opa, Elixir, Cobra or Io for example. They are all very interesting (each for its own reasons), mature and productive - and completely unknown. Out of those only Elixir gets mentioned here sometimes.

Anyway, a choice of language should never be based on "hype" alone. Of course, language popularity is an important factor, but most often limiting yourself to popular languages is a case of premature optimization: it's quite likely that in your project the language popularity won't make a difference (especially in small/short-lived projects) and that "raw" language features are more important than hype. (Of course that's not always the case: bigger or long-lived projects benefit from language popularity very much, for example by having easier time finding replacements for developers who went away and so on)