I've always considered their annotations to be a cute little novelty that's otherwise pointless, and Rap Genius itself a case study in a startup for no reason, so to get all the money they've gotten from investors, I imagine their presentation must be pretty damn impressive.
It just feels like the media and investors want them to succeed (hence the paid-for fluff pieces such as the posted one), but no one else gives a shit. How many of your friends are actually using Rap Genius?