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I ran a successful Kickstarter with what I believe to be a cruddy video. https://www.kickstarter.com/projects/1985705009/pimame

I think there are two spectrums to successful Kickstarter videos: Over the top really well done quality videos, and super low budget (read: $0) iMovie videos that show sincerity.

Anywhere in between that and you come off looking like a scam.

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That is a good point. I helped with a kickstarter for a fusion project. Our budget was low but we hired some marketing people who spent about $6000 putting together a video for us. It wasn't great but it was the best we could manage. We got a ton of comments about how scammy we looked, including from many of the project's long-time supporters.

(Luckily it didn't hurt us too badly, we raised $180K.)

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