I've been very successful in the technology world, including running my own scientific and software consulting company for many years, but as a novelist and poet I've been a complete failure, despite approaching the two in very similar ways. Maybe the markets are simply very different, or maybe it's just luck, or something else. So I think it would be interesting to see some side-by-side of projects that took off and projects that didn't.
There are lots of really interesting things people are posting here, but I bet for every success story there is a story of failure that involves a great many of the same elements, yet somehow never grew beyond the "that was an interesting way to spend my spare time for a while" stage.