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title feels a little misleading.

the best way to not have your cost scale is probably to do what spotify is doing - make every user into a peer in a bit-torrent network and have them share the vast majority of the bandwidth consumption

A Glance at Spotify's Peer-to-peer Streaming: http://www.google.com/url?sa=t&source=web&ct=res&...

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I dunno if that's the best way. If you're large enough to make your own infrastructure worthwhile, I suspect that's way more robust than a relatively complex end user p2p setup.

Yup, Skype had that half a decade ago. Problem is that if there's a big Windows update that everyone installs, a large portion of your network goes down.

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