This comment is complete BS. If this isn't your thing, that's fine, but Patio11 is generous with his time, advice, and best practices. Moreover, unlike most of the marketing types out there, he has put all of his suggestions into practice.

Comments like this represent everything wrong with our community. It was not constructive in any way, and it was not meant to help the author. Rather, it was meant to be spiteful and mean.

If you have ever successfully done internet (and in particular, email) marketing, you would know that this is not BS.

Targeted emailing works. Your potential customers are engaging with you for a reason, they often need some kind of activation energy (that speaks to their situation) in order to enter their credit card information.