Are you referring to service dogs that help the blind? Or those that offer emotional support? Clearly there is a difference in training.
The "Emotional Support Animals" referenced in the article certainly are not receiving the training of a full-blown service dog.
A service animal may be an ESA, but not all ESAs are service animals. Also, the ADA specifically states that "Dogs whose sole function is to provide comfort or emotional support do not qualify as service animals under the ADA.".