In the business world, this is known as negotiation. It's normal and ethical. Here, it's like being in a big store. You can buy the thing on the shelf or not, but you don't get to haggle over the price.
Zoe wants to haggle over the price until it's something convenient for her.
> I'd suggest simply hiring a third party to monitor Google and send appropriate take-down notices.
This is abuse. This will have a chilling effect on free expression.