In their shotgun approach, some New Age practioners may incorporate mindfulness, but they haven't invented it...
In their urge to explain everything with the left brain :) academics and clinicians strive to explain mindfulness...
Anyway if you get the urge, it's a fun thing to learn and study. You'd probably find it beneficial/profitable, too.
It's delightful to me to learn how much of our behavior is stimulus-response and how much is choice. The concept of free will much more than a yes/no question--- it's much more like oil and water. it becomes binary if you never shake up the container, but once you do, you realize our choices and thoughts are a complex mixture of free will and reactionary behaviors :)
The habits are usually beneficial b/c they save time, but when they get in the way they can be reversed, by first becoming aware of them through mindfulness.