That's hilarious. I don't know why this is redacted but whoever did it did a terrible job, and left "Apple" in a bunch of places, such as: "Apple will provide..." or "... used to assist dealers in selling Apple products." It also has references to googleable phrases of the late 70s/early 80s such as "Apple Software Bank": http://google.com/search?q="apple+software+bank" (Shown as "[Redacted] Software Bank" - wonder what that blank could be?)

But I admire your quest to find who the real company is.

No, "Staff" is a top-level heading, just like "Competition".

I think that mention of Apple was simply missed by whoever redacting the document. They're saying "Manufacturers like us have already started to offer assembled computers, disrupting the dominant marketshare of unassmbled kits."