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Yes, I think that this design project is interesting, but suffers from "wealthy person syndrome". If a couple bamboo poles can be easily lashed in a different way to deal with the back issues, that will likely suffice and solve the specified problem without creating an over engineered expensive "solution".

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In order to be successful, as mentioned in other comments, such a project would need more end-users as active co-designers / field testers. Otherwise, it's a pure "design for design's" sake that won't get used. And that would be sad if some extra attention were the difference between a large, branded product company that would be able to reduce the damage and discomfort to millions vs. a concept on a shelf.

I ... don't think that the end users are going to care about buying a branded product. I think the best possible outcome is a simple adjustment that reduces the damage and discomfort. Seriously. Look at the the pictures of the end users. It's a stick of a certain size and diameter. The replacement has to be... a different kind of rope & stick arrangement, equally cheap, equally trivial to put together.

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