Number of satellites per launch is a curious metric. And a mostly useless one, I would think, considering modern cubesats, nanosats, and (soon) chipsats. I also dispute PSLV holding that record. PSLV C9 seems to have carried 10. Antares Orb-1 in January 2014 is recorded as carrying 34 spacecraft. If KickSat had worked, SpaceX CRS-3 would have ended up deploying something like 110 individual spacecraft.