Just because you don't seem to understand the logic, doesn't mean it's not logical.
People can use the service and come to terms with that fact or they can not use it. If they choose not to use it, they need to live with the consequences of that decision. If it means they have no other way to access some service, then that's something they need to take into account. I can't think of any service in existence that can only be accessed by voice recognition instead of having an phone representative, physical branch, or other options. If you really, really need to access your bank account, there are plenty of options aside from speaking to your smart TV. Nobody is getting marginalized here.